Digital Signage for Grocery Stores and Supermarkets
Entrance, deli counter, aisle ends, checkout: four places a screen does a job, and what each one shows.
A grocery store prints more signs than almost any business: weekly deals, counter prices, aisle promotions, queue tickets. Each one is a screen job. The independent grocer's version doesn't need a corporate signage network, just a few TVs and a schedule.
Four places, four jobs
- Entrance: this week's deals and the seasonal range, scheduled to the week with start and end dates.
- Deli, meat or fish counter: today's prices and a now-serving queue number. CastWize queue management gives customers a ticket at a kiosk and shows the live number on the counter screen.
- Aisle ends: a product promotion with a photo, changed when the stock or the price changes.
- Checkout: loyalty sign-up, the bag policy, the bakery's evening markdown, for the minutes people stand in the queue.
Keeping prices right
The risk with any price on a screen is that it is wrong. Two habits fix it: give every promotion an end date, so nothing lingers after the offer, and edit prices in Studio from the phone at the counter the moment they change. Publish sends the change to the screen within seconds. For a live price list, a zone can show a webpage, such as a published sheet, so the screen follows the sheet.
The day on a schedule
Bakery markdowns after 18:00, the lunchtime meal deal 11:00–14:00, Sunday's roast promotion on Sundays only: schedule rules by day and time handle all of it. A store with several screens groups them by area, so "counters" and "aisles" run different playlists and the entrance runs a third.
Hardware
Standard TVs with an Android TV box or a Raspberry Pi behind each, running the free CastWize player. For a store with ten screens, that is ten small players, paired with a code each, managed from one dashboard that shows which are online. The player caches content, so a dropped connection doesn't blank an aisle. Details in Set Up a Screen for Under $200.
Cost
$5 per screen per month at any scale, with every feature included: ten screens are $50 a month, no contract, first screen free for 30 days. See digital signage for retail stores for multi-store management, and the free templates for promotion layouts.
Frequently asked questions
Can the deli counter show queue numbers?
Yes. Queue management is built in: a take-a-number kiosk, a call-next link for staff, and the now-serving number on the counter screen.
How do we stop an old price staying on screen?
Give every promotion an end date so it comes down automatically, and edit prices from a phone the moment they change. Publish updates the screen within seconds.
Can one person manage ten screens?
Yes. Group screens by area, assign playlists per group, and the dashboard shows every screen's status with a screenshot on demand. Alerts tell you if one goes offline.
More from the blog
Café Menu Board on a TV: How to Set One Up
Turn the TV behind the counter into a café menu board that switches from breakfast to lunch on its own.
Digital Signage for Bakeries
A counter screen for today's bakes, prices that change when the tray does, and a sold-out slide that takes two taps.
Digital Menu Boards for Pizzerias
Sizes, toppings and deals on a screen you update from your phone, with a lunch-slice board that appears at noon.
Ready to put your first screen up?
First screen free for 30 days, no credit card required.